Media plays key role in building trust across borders: Kenyan TV exec

Kibisu Mulanda, acting Chief Operations Officer of Kenya's Switch Media, has highlighted the vital role the media plays in building trust and connecting people across borders, and expressed willingness to collaborate more closely with media organizations across Africa, Asia and Latin America in order to foster a more inclusive and just global media landscape.

Mulanda was speaking in a video message for the Global South Media Partners Mechanism Inauguration Meeting and the 13th Global Video Media Forum (VMF), which will be held on November 6 in the ancient city of Xi'an in northwest China's Shaanxi Province under the theme "Building Consensus for Shared Benefits: Media's Role in Global Governance."

The Global South Media Partners Mechanism aims to deepen collaboration among media outlets of the Global South, encouraging practical cooperation, content sharing, professional training and joint productions, as well as fostering dialogue and research among participating media partners.

The VMF is an annual professional journalism forum launched by the CCTV Video News Agency (CCTV+) in 2011, focusing on the latest video content communication and innovation trends, and providing a highly specialized and interactive platform for domestic and foreign media peers.