Alvin Kingson Tan, CEO of CHiNOY TV, a multimedia company that highlights the stories and culture of the Chinese-Filipino community, says the media plays a vital role in promoting cultural exchange by educating, influencing and connecting people across borders.

Tan was speaking in a video message to greet the opening of the 12th Global Video Media Forum (VMF) held on Dec 3-4 in Quanzhou City of east China's Fujian Province, under the theme "Intelligence Without Frontiers, Vision Beyond The Horizon -- Media's Role in Communication and Cultural Exchange."

The VMF is an annual professional journalism forum launched by the CCTV Video News Agency (CCTV+) in 2011, focusing on the latest video content communication and innovation trends, and providing a highly specialized, unique and interactive platform for domestic and foreign media peers.