Susan Ng'Ong'A, Acting Chief Operations Officer of Switch TV Kenya, has underscored the immense power of the media in bridging cultural divides by offering unique perspectives which can build empathy and dismantle stereotypes,

Ng'Ong'A was speaking in a video message to greet the opening of the 12th Global Video Media Forum (VMF) held on Dec 3-4 in Quanzhou City of east China's Fujian Province, under the theme "Intelligence Without Frontiers, Vision Beyond The Horizon -- Media's Role in Communication and Cultural Exchange."

The VMF is an annual professional journalism forum launched by the CCTV Video News Agency (CCTV+) in 2011, focusing on the latest video content communication and innovation trends, and providing a highly specialized, unique and interactive platform for domestic and foreign media peers.